What Should Your Vehicle Signage Include?

Your vehicle is one of the most powerful advertising tools you own. Every trip down the motorway or quick stop at the lights is a chance to showcase your brand — if your signage is designed right. We often remind clients that vehicle signage isn’t just decoration, it’s a conversation starter on wheels.

Think about what people see in that split second as you drive by. The first thing that should catch their eye is your logo — bold, professional, and positioned where it won’t get lost in the vehicle’s curves or panels. It’s your identity, and it needs to stand proud.

Next comes your tagline or message. A few carefully chosen words can do more for your brand than a paragraph ever could. Whether it’s playful, professional, or straight to the point, your tagline should instantly tell people what you do and why they should remember you.

Then, of course, there’s the contact information — but less is more here. A website or phone number is all you need. Think of it like a handshake; you just want to make the first connection, not give your life story.

When we design vehicle wraps and decals, we look at the shape and flow of the vehicle. Windows, handles, and curves all affect how a design reads. A cluttered layout can confuse the eye, while a clean, balanced design turns heads for all the right reasons.

And finally, quality matters. Durable, UV-protected materials not only make your vehicle look sharp for longer, but they also reflect your professionalism. A faded or peeling sign sends the wrong message — and you only get one chance to make a great first impression.

At Motivation Design & Print, we combine creative design with practical know-how to produce vehicle signage that looks great and lasts. Whether it’s a single ute, boat or truck a full fleet, or a even just work trailer, we’ll help your brand stand out — wherever the road takes you.