Understanding Paper Sizes and Why They Matter

When it comes to printing, the size, thickness, and finish of your paper can make or break your design. Whether you’re creating business cards, brochures, or posters, getting these details right helps your brand look professional and polished from the first glance.

At Motivation Design & Print, we know that the best results start long before ink touches paper. The combination of paper size, weight, and finish all influence how your print feels — and how people remember it.

The Power of Paper Size

Most printed materials follow the A-series system — from A0, the large poster size, down through A1, A2, A3, A4, and A5. Each step halves the previous size while keeping the same proportions. That makes it easy to scale designs up or down without losing the layout or look.

A4 is the classic choice for flyers, menus, and documents, while A5 works beautifully for handouts or compact brochures. A3 gives your message extra presence — great for posters and wall displays.

Then there’s DL (99 × 210 mm) — the long, slim format perfect for tri-fold brochures, rack cards, and mail drops. Its companion, the DLE envelope, is designed to fit it perfectly, giving your printed marketing a clean, professional presentation when posting or handing out promotional materials.

Understanding GSM – Paper Weight

Paper isn’t just about size — it’s about feel. The GSM (grams per square metre) rating tells you how thick and heavy the stock is.

• 80–120gsm: Lightweight paper, ideal for letterheads or everyday prints.

• 150–170gsm: Medium-weight stock, perfect for flyers and brochures.

• 200–350gsm: Thicker card stock, ideal for business cards, covers, and premium marketing materials.

Heavier GSM paper feels more durable and gives your design extra presence, especially when you want to make a strong first impression.

Gloss vs Matte – The Finishing Touch

The finish can change everything. A gloss finish brings out vibrant colours and adds shine — perfect for photos, bold designs, or marketing that needs to stand out. A matte finish, on the other hand, offers a smooth, non-reflective surface that feels elegant and modern, ideal for text-heavy prints or subtle branding.

When choosing, think about your audience and purpose. Glossy prints pop under light, while matte prints feel more refined and tactile.

Design That Fits the Job

From the size and shape to the texture and finish, every choice affects the overall impact of your design. At Motivation Design & Print, we help you choose the right paper stock, GSM, and finish to suit your brand and message — whether it’s DL flyers, A3 posters, or premium business cards.

Because when it all comes together — the right format, the right feel, and the right finish — your print doesn’t just get noticed; it gets remembered.